Abstract:
The topic of this paper is Ben & Jerry’s company. It argues about Ben & Jerry Company’s successful. There are three reasons for this argument. First, Ben & Jerry is very helpful with small business and finding jobs. Second, they innovate new way in treating with the employees for having successful company. Finally, they believe that the unique products are the main reason to attract customers.
Ben & Jerry’s Ice cream
This topic of this paper is Ben and Jerry’s company. It argues that how Ben & Jerry’s company is successful in United States. First, Ben & Jerry’s company helps people and small business to grow in. Next, the communication network in the company has special way with their employees. Third, the products are multifarious in taste and contents.
People do many things to make themselves happy. Some people see the happiness in money and some people see the happiness in food. With years people innovate many kinds of food. Some food is eaten for winter and other food is eaten in summer. One of the famous summer foods is ice cream because it is cold. Most of us like to eat ice cream especially when the weather becomes hot. Because the importance of ice cream, many companies make their business in ice creams. One of the most popular companies is Ben and Jerry’s. They produce many kinds of ice cream and beside that they have many stores inside and outside United States. Successful is a hope for all people. When someone calls successful person, this means positive point for him. Ben and Jerry’s is successful company because they help small business and people, they treat their employees well and they produce organic ice cream with appropriate price.
Ben & Jerry’s is famous ice cream company in the United States. Ben & Jerry are two friends who met in gym class school in Merrick, New York in 1963 (Ben & Jerry’s site, n.d.). In 1978, they opened an ice cream shop and it was homemade in a restored gas station in downtown Burlington, Vermont. Vermont is the start point for them with the ice cream. Then, they build their factory there which people can go for tour. This tour costs 3 dollars and people can walk around, see graveyard and the tombstone that draw many flavors of the ice cream and have free ice cream in the end (2007). They have different flavors to fit with people’s taste. They have stores for Ben & Jerry ice cream and also they supply for markets around the world. They have chocolate, vanilla, caramel, coffee, strawberry and banana. Also, they make it in different colorful shape. Ben & Jerry Company becomes more famous day over day and they get more consumers and success by their strategy plan development. In fact, Ben & Jerry’s company has a unique way that is why they are so famous these days.
First, Ben & Jerry’s company use their money to grow the small business up and offer jobs for people. They help small business by buying the milk and the eggs from the small farms. Many companies prefer to deal with big companies to supply them the materials they need. They think by dealing with big companies, the quality of the elements will be better. Ben & Jerry is good example for helping the small business to stand up. Stever, Ben & Jerry's marketing director, as cited in “Ben & Jerry Sows”, 2005, (para.8) says "Ben & Jerry's is a long-time supporter of small-scale family farms. We're especially proud of our 20-year relationship with the 500 family farmers of the St. Albans Cooperative Creamery in Vermont." Also, they help people to get jobs around the world. Job is important for any one because it is insurance for good life. Ben & Jerry’s company give them what they need they have many stores in many countries. These stores need to workers and they offer these jobs to hundreds of people. According to Bin & Jerry site, “In 2001 Ben & Jerry’s employed 756 staff members.” That is why Ben & Jerry have a good reputation. Many people should be thankful for them in order to encourage them to keep on doing this.
Second, Ben & Jerry’s company has special ways for treating with their employees. The salary of Ben & Jerry’s employees increases by the time. When any employee gets a good salary, he will feel happy and he will be eager to work. Who works with this company is lucky because the headers used to take care of the workers. They believe that their success come from their workers. Because of this, the company likes to share the improvement by giving the employees higher salaries by using profit-plan sharing. According to BJICA article, “The Company contributes one percent of eligible employees' gross annual salary and may match the contribution up to an additional three percent of the employee's gross annual salary” (Para. 13) Also, they give benefits and health insurance for the worker. Actually, they offer for their employees what is other corporations miss. Many people who seek a job prefer to have health insurance than higher salary. What Ben and Jerry do are both of them, give health insurance plus increase the salary. So, this company used such an amazing strategy to make the employees responsible and good worker.
Third, Ben and Jerry’s company use effective way to attract the customers by the shape of box and the taste of the ice cream. Using colorful pictures and lovely names is good way to make people interested for try it. For example, they have ice creams name Chunky Monkey, Chubby Hubby and Black & Tan. Also, they have many flavors to fit with all people taste. According to Ben and Jerry site, these are the best five flavors, which are Cherry Garcia, Chocolate Chip Dough, Chocolate Fudge Brownie, Chunky Monkey and half baked ice cream. Here is Kris describes his opinion about Chunky Monkey’s name, “The best I can guess is chunky describes the added novelty items (walnuts and chocolate chunks) and monkeys are well known for eating bananas.” (Para. 3) Furthermore, the taste plays the main effect of the ice cream success. They have a punch of flavors that make people running to get their ice cream. There are flavors for who loves coffee, for whom like caramel, chocolate, vanilla and fruits. So, Ben and Jerry’s company offers what consumer wants which good taste and variety flavors.
Opponents for Ben and Jerry ice cream price claims that the price is expensive for ice cream. However, this is incomplete information because Ben and Jerry’s company produce an organic ice cream with good price for who cares to eat organic food. They are very careful about filling the ice cream by organic fruit. For whom loves strawberry, there is kind of ice cream that mixes the strawberry with other components to have Ben & Jerry’s flavor. In Ben and jerry’s site “Ben & Jerry World Flavor” says, “The key is in the Certified Organic ingredients - they're cultivated in environmentally sustainable ways, in cooperation with nature, then combined divinely in euphoric flavors for a taste that's certifiably Ben & Jerry’s” (Para.1). Also, because Ben and Jerry make better components ice cream it is normal to become more expensive than the low quality. What Ben and Jerry does that they do 473 ml ice cream for approximately 5 dollars with organic components. The average of people who eat ice cream is once a week so, paying 5 dollars is not that big difference for who desire eating ice cream. Finally, Ben & jerry is good ice cream for who seeks for organic and natural.
Consequently, Ben & Jerry accomplished much prosperity since starting until now. They know how to mange the workers, how to help small business and people and how to win these huge numbers of admire. It is very famous company whose headers are Ben and Jerry. Most people talk about their distributions and their ways in innovating flavors. Also the strategy that they use it in the company, how to make people love their work. They are like a family; they support their employees to make them create. Finally, we can guarantee if Ben and Jerry still deal with the worker like this, they will be the best company in the world.
References:
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